Since it first debuted its new Surface tablet, Microsoft has insisted that the device will not alienate its longtime PC manufacturing partners. The party line: By developing internally the tablet it evidently didn’t trust its partners to build, Microsoft isn’t stepping between them and their customers, it’s simply providing a reference design meant to guide their development process. As Microsoft CEO Steve Ballmer told attendees of the company’s recent Worldwide Partner Conference, “Surface is just a design point. It will have a distinct place in what’s a broad Windows ecosystem. Read the full story at All Things D.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.