Netflix announced that it has named former Warner Bros. executive Kelly Bennett as its chief marketing officer, six months after it lost its last longtime marketing head Leslie Kilgore. After 12 years on the job, Kilgore stepped down from the position in January. The resignation occurred after Netflix received an unprecedented over a split of its streaming-only and DVD-by-mail services, a rate hike due to the separation, and the kerfuffle surrounding the re-branding of the DVD business, which it later backed off from. Read the full story at Tech Crunch.