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According to unnamed sources, Apple is planning the biggest overhaul of iTunes since its debut in 2003.  The changes are expected by the end of the year and are intended to improve ease of access across all Apple devices, by integrating more closely with iCloud.  The new iTunes will also make it easier to share media between users. The past few years have brought huge changes to media ownership and sharing.  Where Apple was once rulued, services like Pandora, Spotify and Amazon Prime have soared in popularity, by offering streaming media for free or at a very low cost. iTunes has also been criticized in the past for organizing files poorly; where it once only had to organize music, iTunes now has to deal with television, movies, podcasts, books and apps.   I say it’s about time. If Apple is going to force its customers into a service, they’d better keep it fresh.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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