The Act
The Act
The Act

Edgar, a mild-mannered window washer, is daydreaming of the girl he loves. In his dream, they meet in a nightclub straight out of Casablanca, flirting from across the room. The scene, lovingly rendered in hand-drawn animation on an iPad, is controllable: By swiping your finger right or left, you can control the boldness of Edgar’s flirting. Swipe too hard and Edgar will gyrate wildly, causing her to recoil in terror. But swipe slowly, and Edgar will ease on the charm, pantomiming some smooth dance moves that win him the girl of his dreams. The Act, released last month for iOS, is a game with a remarkable history. Development on the game began over nine years ago and involved dozens of former Disney animators that had worked on films like Beauty and the Beast and Aladdin. Read the full story at Wired.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communication and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and he hosts the Shelly Palmer #CryptoWednesday Livestream. Follow @shellypalmer or visit shellypalmer.com.

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