UK hotel ditching paper bibles for Kindles

Kindle Touch
Kindle Touch
Kindle Touch

Maybe papercuts aren’t a part of the creator’s master plan, after all — not at the Hotel Indigo’s Newcastle location, at least, which is ditching the standard hardcover bible in favor of a Kindle edition. The hotel’s GM says the move, which brings Amazon’s e-reader to its 148 rooms, is keeping with the city’s rich publishing history. The device will come pre-loaded with the bible, with other religious texts available for the download. Customers can also download non-religious texts, which will be added to their bill. The move is currently being assessed under a trial basis, which will be revisited on July 16th. No word on whether the promotion will be expanded to other hotels in the chain. Read the full story at Engadget.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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