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When Google gathered five woman technologists for a session on female-centric design at Google’s IO developer conference, it must have known the panelists would eventually critique Google itself. But the company was probably hoping the designers would stay away from Google’s soft underbelly, social networking. No such luck. The session, “Designing for the Other Half: Sexy Isn’t Always Pink,” was a wide-ranging discussion about how largely female communities are kept engaged at sites like pretty-picture hub Pinterest, fashion community Polyvore, and labor marketplace TaskRabbit. But the capacity crowd, composed largely of male programmers, looked up from their laptops when the discussion turned to Google’s runner-up social network, Google+. Read the full story on Wired.

About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Women Explain Why Google+ Is All Dudes" by @ShellyPalmer

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