The average American buys 64 pieces of clothing per year. Driving that impressively high number are “fast fashion” retail chains like Forever21 and H&M, which produce trendy clothing meant to be worn a handful of times and then disposed of. At the rate at which many young women are going through clothing, one begins to wonder: Why buy? Le Tote, a San Francisco-based startup founded (and self-funded) by Ridgecrest Capital’s Brett Nothart and Rakesh Tondon, is offering a solution to those asking that very question. For $49 per month, you can “rent” a full outfit, sans shoes, and return it for another at any time. Read the full story at Mashable.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Clothing Rental Startup Aims to be ‘Netflix for Fashion’" by @ShellyPalmer
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