Le Tote
Le Tote
Le Tote

The average American buys 64 pieces of clothing per year. Driving that impressively high number are “fast fashion” retail chains like Forever21 and H&M, which produce trendy clothing meant to be worn a handful of times and then disposed of. At the rate at which many young women are going through clothing, one begins to wonder: Why buy? Le Tote, a San Francisco-based startup founded (and self-funded) by Ridgecrest Capital’s Brett Nothart and Rakesh Tondon, is offering a solution to those asking that very question. For $49 per month, you can “rent” a full outfit, sans shoes, and return it for another at any time. Read the full story at Mashable.

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Clothing Rental Startup Aims to be ‘Netflix for Fashion’" by @ShellyPalmer

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