Before ebooks became common, handing out free copies of a new tome was expensive. Each had to be printed and shipped, often with a nice handwritten note from the publicist inside (I love those). These days, everyone can afford to share their book, as the marginal cost of distributing a book in digital form is zero. Thus, it’s more than possible to now experiment with free books as a promotional tool for both the free title, for books in its series, and for an author’s larger collection of work. Buy one book by Author I Scool, and you might pick up another, if you liked it. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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