A few weeks ago, the Google+ team punked The Oatmeal by redirecting its Google+ profile URL to a slightly more interesting (and profanity-laden) URL. That, it turns out, was just a test for Monday’s wider rollout of vanity URLs for a subset of verified business pages and profiles on Google+. Google has already enabled this feature for a number of big brands an celebrities like Toyota, Delta Airlines and Britney Spears, but don’t get too excited yet: it’s not clear when Google plans to roll out custom URLs to all of its users. Read the full story at TechCrunch.