Mitt Romney
Mitt Romney
Mitt Romney

Mitt Romney’s campaign has officially become the first political campaign to buy a trending topic on Twitter. There are several ways you could look at this: 1. Romney 2012 fears that, come Thursday night—which is the last night of the RNC and when the trending topic is set to go live—the GOP nom’s campaign will still need an added boost to achieve social relevancy. 2. Mitt Romney is patently unaware of how trends work—which is organically, not by the dollar. 3. Mitt Romney really likes Twitter and wants to set a trending topic precedent in his bid to become president. Read the full story at Gizmodo.

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Romney 2012 Becomes First Political Campaign to Buy a Twitter Trending Topic" by @ShellyPalmer

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