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Hotmail may become cool again and no, we haven’t gone back to 1999.  Microsoft has unveiled Outlook.com, a new email service that will eventually be the home of all current Hotmail users. The product was clearly designed to compete with Gmail, with a simple, easy to use interface. If you’re a Microsoft user, the new Outlook integrates with some already exiting products. For example, if you use Skydrive, Microsoft’s cloud sharing service, you can upload a file from an email to share with another user. Sharing through Skydrive rather than email takes up less space in the inbox, but is now just as easy as attaching a file.  Skype integration is coming as well, just in time to compete with Google Hangouts, which was recently added to Gmail.  Also, when you receive a file that can be opened in Microsoft Office, you’re given to option to open it in Office Web Apps, jut like you’d open a file in Google Docs.

About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Shelly Palmer Radio Report – August 1, 2012" by @ShellyPalmer

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