For as long as we’ve bothered to care about heavenly bodies other than our own, we’ve thought that the size of the Sun varies throughout its 11-year solar cycles. Intense magnetic forces, the theory went, rendered it as malleable as a sturdy stress ball. That was a good theory, backed up by decades of data. It’s also totally wrong. What Jeffrey Kuhn and his team at the University of Hawaii in Pukalani have discovered, in fact, is that the Sun’s shape doesn’t vary at all. It’s rounder than we thought, sure, and flatter—if you can reconcile those two in your brain—but it’s also terrifically consistent. Ours is one resilient orb. Read the full story at Gizmodo.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit

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