Hey, look at this: Yet another YouTube app overhaul, which features a bunch of … features. See if you can guess what’s most important about the new Xbox app from Google’s perspective, via a PR email YouTube sent out Tuesday morning: “Today we updated the YouTube app on Xbox, making it up to 5X faster and adding channels with official music videos. Xbox is the latest game console app bringing a full YouTube experience, following the launch this month of our PS3 app. With this new app, viewers have an improved YouTube experience, and YouTube creators have a better platform to build audiences for their channels.” Read the full story at All Things D.
About Shelly Palmer
Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"YouTube’s Ad Overhaul Moves on to Xbox. Next Stop, Apple?" by @ShellyPalmer
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