YouTube
YouTube
YouTube

Hey, look at this: Yet another YouTube app overhaul, which features a bunch of … features. See if you can guess what’s most important about the new Xbox app from Google’s perspective, via a PR email YouTube sent out Tuesday morning: “Today we updated the YouTube app on Xbox, making it up to 5X faster and adding channels with official music videos. Xbox is the latest game console app bringing a full YouTube experience, following the launch this month of our PS3 app. With this new app, viewers have an improved YouTube experience, and YouTube creators have a better platform to build audiences for their channels.” Read the full story at All Things D.

About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

Like it? Tweet it.

"YouTube’s Ad Overhaul Moves on to Xbox. Next Stop, Apple?" by @ShellyPalmer

Get Briefed Every Day!

Subscribe to our daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe