Apple is set to finally unveil its next-generation iPhone 5 later this week, and it will be the company’s biggest iPhone launch ever according to just about every Apple analyst on the planet. In fact, Topeka Capital Markets analyst Brian White went as far as to call it the “biggest upgrade in consumer electronics history,” in a note to investors Monday morning. But according to White, investors should strap in for a crazy ride because Apple’s iPhone event on Wednesday is just the beginning. Read the full story at Boy Genius Report.