Amazon Web Services and startups have always gone together like peanut butter and jelly, and Amazon wants it to stay that way. Toward that end the cloud services giant launched its sixth annual AWS Global Start-Up Challenge on Friday. For this round, Amazon seeks companies attacking big data and high-performance computing; gaming; consumer applications and business applications. The winners in eachcategory will get $50,000 in cash and $50,000 in AWS credits and services for a year. But the competition also brings exposure both to the media and to potential investors. Read the full story at Giga OM.

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

Like it? Tweet it.

"For the sixth year Amazon courts startups with $100,000 challenge" by @ShellyPalmer

Get Briefed Every Day!

Subscribe to our daily newsletter featuring current events and the top stories in technology, media, and marketing.