Price Is Biggest Factor for Smartphone Buyers

Old Smartphones
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Smartphones

Forget screen size and processor speed — price makes a bigger difference than anything else for smartphone buyers, a new study suggests. In a survey released Thursday by Qualcomm — containing some questions submitted by Mashable — about 71% of survey respondents said they influenced by prices and promotions when selecting their next smartphone, compared to just 50% who use screen size as a determining factor. Battery life was at the top of the list, with 68% of respondents saying that influenced their buying decision. Read the full story at Mashable.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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