Apple’s New Maps App Was Steve Jobs’ Idea

Steve Jobs
Steve Jobs
Steve Jobs

If you’re looking for someone to blame for Apple ditching Google Maps on the iPhone, try Steve Jobs. The former Apple CEO and co-founder was the one who initiated the effort to replace Google Maps on the iPhone with Apple’s own mapping application, according to a new report from Bloomberg BusinessWeek. “Apple insiders say Jobs himself initiated the mapping project, putting mobile software chief Forstall in charge, and he installed a secret team on the third floor of Building 2 on Apple’s campus to replace Google Maps on the iPhone,” BusinessWeek reports. “At the time of his death, Jobs had come to loathe Google.” Read the full story at Mashable.

About Shelly Palmer

Shelly Palmer helps business leaders turn data into action. Named one of LinkedIn’s Top Voices in Technology, he is the host of "Think About This... with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Fox 5 New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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