Apple’s New Maps App Was Steve Jobs’ Idea

Steve Jobs
Steve Jobs
Steve Jobs

If you’re looking for someone to blame for Apple ditching Google Maps on the iPhone, try Steve Jobs. The former Apple CEO and co-founder was the one who initiated the effort to replace Google Maps on the iPhone with Apple’s own mapping application, according to a new report from Bloomberg BusinessWeek. “Apple insiders say Jobs himself initiated the mapping project, putting mobile software chief Forstall in charge, and he installed a secret team on the third floor of Building 2 on Apple’s campus to replace Google Maps on the iPhone,” BusinessWeek reports. “At the time of his death, Jobs had come to loathe Google.” Read the full story at Mashable.

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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