Now that Gmail and Google Apps accounts have been around for a few years, the promise of “never delete an email again” appears to be reaching its limits. In fact, for Google Apps users (yes, even the ones who pay to use the service), the limit is a paltry 25 GB of storage and you absolutely can’t go higher. This isn’t exactly news, because it’s been the case for quite some time. But it hits home for us at TNW again today as Zee noticed that he was nearing his 25 GB limit. Granted, it’s more than the 10 GB limit that users of Gmail’s free service get, but it’s still a bit limiting. Read the full story at The Next Web.

About Shelly Palmer

Named LinkedIn’s #1 Voice in Technology for 2017, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Gmail users: Buying extra storage will not increase your email space over 25 GB" by @ShellyPalmer

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