Hue Starter Pack
Hue Starter Pack
Hue Starter Pack

Philips has set its sights on disrupting the home automation market, launching its new “Hue” smart light bulbs, which are to be sold exclusively in Apple Stores worldwide from October 30. The electronics giant becomes the latest company to launch a web-enabled LED light bulb, capable of interacting with smartphones and tablets to automate lighting in the home using integrated wireless technology. Providing easy ways for users to set lighting patterns or make it look like someone is home while they are out the house, Philips also looks set to infringe on the turf of the popular LIFX Kickstarter project. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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