Passbook
Passbook
Passbook

The day after Apple released iOS 6, I was at a Giants game in San Francisco, trying out the Passbook integration ginned up by the MLB and Tickets.com. I loved it. It was a seamless experience, and you could tell that there was a ton of thought put into how to make it work right. Now, the regular season is over and the MLB’s two-week experiment with Passbook is over, so how did it do? To get more background on how the trial went, I spoke to Senior Vice President of Wireless at MLB Advanced Media, Adam Ritter. The gist of the conversation? So far, so fantastic. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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