Yahoo!
Yahoo!
Yahoo!

The crazy thing is how successful Yahoo! was at this. Few, if any, have ever done content or media online at that scale. But then Google came along and exploited the fact that the Internet was growing too fast for Yahoo! to keep up. Suddenly, Yahoo! was struggling to find its way, as Google made buckets of money by taking the opposite strategy: redirecting its traffic across the Internet to the best sites for each query (e.g. popular topics landed you on Wikipedia, movies on IMDB). Read the full story at TechCrunch.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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