Facebook is hooking businesses near its Menlo Park, California headquarters with routers to test a free Wi-Fi program, according to the Los Angeles Times. To access the free Wi-Fi, users simply have to use the social network’s “Check-in” feature. Once that’s done, they will be brought to the business’ Facebook page and then allowed onto the network. The LATimes reports that the businesses have to pay for the Internet service on their own, but Facebook is giving out the routers for free. Facebook’s experiment is intriguing because it’s a very smart way to lure people over to Facebook pages to see promotions and most importantly, advertisements. It also gets more people into physical stores. It isn’t Google Fiber, but if more stores start offering free Facebook Wi-Fi, their foot traffic could see an uptick. Read the full story at Boy Genius Report: http://bgr.com/2012/11/07/facebook-free-wifi/
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Facebook experiments with giving shoppers free Wi-Fi" by @ShellyPalmer
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