Microsoft’s Xbox 360 gaming console has given the company a good foothold in the living room, but the company apparently isn’t content with that and wants to increase traction with a new lower-cost device, the Verge reports. According to “multiple sources,” the blog says Microsoft will offer a streamlined media device that provides access to TV and entertainment services, as well as casual gaming software titles. This device would be one half of a strategy that also includes next-generation Xbox hardware, the report claims, to be launched in 2013. Read the full story at TechCrunch.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
Like it? Tweet it.
"Microsoft Reportedly Plans Stripped Down Xbox Set-Top Box To Compete With Apple TV, Roku" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe