Shelly Palmer Radio Report – November 22, 2012

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It’s time to rejoice, iOS 6 users! A great, free alternative to Apple Maps has been released to the App Store in the form of Nokia’s Here, its newly rebranded maps app. It works on iPads and iPhones running iOS 4.3 or higher, and looks and feels like the map application native to Windows Phone. Here has several advantages over Apple Maps, like a public transport view that shows routes and stops, and the addition of nearby points of interest when you plug in an address. It also has cloud-based storage of your favorite locations that can be accessed across all of your devices and caching of maps for offline use. While Google hasn’t thrown its hat into the iOS 6 ring yet, Nokia’s Here represents a marked improvement over what iPhone 5 owners were forced into using. Since Here is free, it’s literally a no-risk opportunity to navigate to your holiday destinations safer and more accurately than the fiasco that is Apple Maps.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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