We’ve previously written about why we’re overstating the impact technology will have on football (soccer) refereeing, but this focused more on things like goal-line technology to remove human error. Now, however, it seems that the refs’ humble notepad and pen could be on their way out too. A referee may use his/her notepad for anything – noting down substitutions, red/yellow cards or any other on-field incident. Now, European startup Siine has launched Referee Pro, a smartphone app that will see the first ever football match kick off on Thursday with a professional match official using his mobile phone to record events, as well as dishing out yellow and red cards. Read the full story at The Next Web.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Thursday’s the first time a professional soccer ref will issue yellow and red cards with a smartphone" by @ShellyPalmer
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