Apple Maps
Apple Maps
Apple Maps

Using Apple’s new maps system could be potentially life-threatening, police in Mildura, Australia, have warned, after a number of people trying to find the town of 30,000 people have become hopelessly lost in scorching temperatures. One man was stranded for 24 hours last week in temperatures of up to 46 degrees centigrade, and at least three more have had to be rescued after following the directions given on Apple’s new maps, which locate Mildura far from its actual position. “We’ve had at least four documented cases,” senior sargeant Stephen Phelan told the Guardian. “The map puts it at least 70 kilometres from where it should be. We have had people bogged down in sunset country.” The Mildura police have now issued a warning on their website. Getting lost in the park around Mildura is potentially deadly.

Read the full story at The Guardian.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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