I’ve been an e-book fan for as long as I can remember. Ever since I found myself stuck on a slow-moving mountain train with nothing but my PalmPilot and an e-book, I’ve been hooked on digital reading. Flash-forward some 15 years and e-books are everywhere, thanks in no small part to the Amazon Kindle — a dedicated e-reader with a special “e-ink” screen that I still consider a marvel of modern technology. (Know why Kindles and other e-ink devices have such phenomenal battery life? Because every pixel on the screen is either “on” or “off” until it needs to change. And only when you make a change — like, say, for turning a page — does the screen consume any power. Extraordinary!) Remember when the Kindle cost $399, and you couldn’t even get one for the first six months?
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Are E-Readers Still Worth Buying?" by @ShellyPalmer
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