Before you know it, smartphone-wielding football referees will be able to review their calls and respond to nasty tweets about those calls all in one go. ESPN is set to start embedding video streams of instant replays into its tweets, according to various reports. Through a partnership with Ford and Twitter, ESPN’s college football account, @ESPNCFB, will begin the effort today, as the bowl games kick in, and continue it through January 15, one week past the end of the college football season, according to Adweek. A Twitter rep told Adweek that the clips would be 30 seconds or less and would be preceded by a 5- to 8-second ad from Ford. Promoted tweets are also part of the plan, which would let ESPN and Ford tie the clips to relevant search terms and trending topics and get them in front of people who aren’t followers of @ESPNCFB or Ford.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"ESPN to Embed Video Highlights in Tweets" by @ShellyPalmer
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