The beauty of Instagram is its simplicity and lack of advertisements. But if comments made by Carolyn Everson, Facebook’s vice president of global marketing solutions are accurate, advertisements could be coming to Instagram in the near future. When asked if Facebook would put ads on the photo-sharing app and micro social network, Everson said that “eventually we’ll figure out a way to monetize Instagram.” Given Instagram’s explosive growth since Facebook acquired it in April for $1 billion, it makes sense for the social network to expect a return on its investment. Everson didn’t mention a specific timeframe for when Facebook plans to monetize Instagram, but said that many brands are using the platform to engage with followers and that monetization was definitely “going to happen.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Instagram and Advertisements? Prepare for the Future of Photos" by @ShellyPalmer
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