Because it’s the holidays and people will sue anything and everything is horrible, a California Instagram user has filed a class action lawsuit over that terms of service kerfuffle last week. Needless to say, this is dumb. While Instagram likely overreached by claiming it could receive compensation by selling your photos for companies who may want to advertise with them, it quickly recanted. Not only that, but the terms of service that users took such issue with never even had a chance to go into effect. So why the suit? Because Instagram is still insisting that it might—heavens forbid—show you ads. And if you decide to leave the service over it, you forfeit all your old photos. Let’s be clear about one thing: there’s no way this lawsuit goes anywhere. At all. Instagram is a company, not a public utility.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Instagram Facing Class-Action Lawsuit for Privacy Issue" by @ShellyPalmer
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