Thanks to a boom in digital health, the smartphone has assumed the role of everything from an ever-present fitness coach to FDA-approved heart monitor. And, as consumers move to mobile platforms, surveys show that more people are not only turning to their mobile devices for health information, they’re quickly imbuing the new technology with a great deal of trust (maybe too much trust given the poor quality of many apps currently available). A study earlier this month from Royal Philips Electronics found that nearly a third of Americans said they use interactive health applications or symptom checker websites instead of going to the doctor. But as some point out, the adoption of mobile health apps has been uneven, with most consumers gravitating to those for exercise, diet and weight and doctors indicating interest in, but not necessarily widespread adoption of, mobile apps.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Mobile Health in 2013: The Future of Medicine" by @ShellyPalmer
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