TobiiTobii is the world’s leading vendor of eye tracking and eye control systems. Eye tracking and gaze interaction have revolutionized computer interfaces and research, as it helps thousands of people with special needs to communicate, and — it is advancing into mainstream computers. Eye tracking has transformed research and human behavior analysis and is now industry standard in many fields. Tobii divides what it does into four categories. The first is augmentative and alternative communication, which gives individuals with communication disabilities a voice and a way to live more fulfilled, integrated and independent lives through their software and services. This is accomplished through programs like Tobii Communicator, which allows for full computer control through easy symbol expression. The second field is gaze interaction, which is transforming the way we interact with computers, games, cars and more, through fun, easy and intuitive control. Tobii’s third area of expertise, eye tracking research, provides systems and software for a wide variety of research within the scientific community and in market research, to analyze vision, human behavior, user experiences and consumer responses. The final quadrant they specialize in is eye tracking integration, which offers world leading eye tracking components for industrial integration. Through each of these four areas, Tobii is helping to transform communication and technology by opening up a wide array of new forms of interaction. Get ready to take control like never before.

Tobii Technology AB
LVCC, South Hall 4 – 35266

Karlsrovägen 2D
Box 743
Danderyd 182 17
P: +46 86636990
F: +46 8301400

About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. Follow @shellypalmer or visit or subscribe to our daily email

Next Story

Like it? Tweet it.

"Tobii" by @ShellyPalmer

Get Briefed Every Day!

Subscribe to our daily newsletter featuring current events and the top stories in technology, media, and marketing.