The Age of the Ereader is drawing to a close. That’s the drumbeat this week, after iSuppli pegged the year-over-year decline of reader sales at a staggering 36 percent. It makes sense; why get a fuddy little Kobo when there are cheap Kindle Fires aplenty to be had? Turns out, plenty of reasons. Tablets are great, sure. But ereaders—in so many ways—are even better. Here’s why. They’re cheap. Okay, sure, you can get an $80 tablet from Walgreens. But you’ll hate it, and hate yourself for buying it. Entry price for a serviceable 7-inch tablet is $200, which—unless you’ve got very deep pockets—isn’t exactly pocket change. For just $70, though, you can get a very serviceable Kindle. Or an adorably tiny Kobo Mini for $50. You can pay more than that for an oil change.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Five Reasons to Buy an E-Reader Instead of a Tablet" by @ShellyPalmer
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