Yahoo has announced a partnership with NBC Sports that will see the two pool their sports reporting, broadcasts and news coverage in an effort to build the US’s largest dedicated sports news platforms. The proliferation of media through blogs and social media has revolutionized the way fans take on news and watch events, but the two giants are hoping that leveraging the best of each other will strengthen their respective presences. The announcement says that the companies will combine Yahoo Sports’ reporting “premium sports news and events coverage” with the NBC Sports Group’s digital brand and TV “promotion and integration”. Terms of the partnership — which covers both online and on the air coverage — will see the two companies continue to maintain different sites and newsrooms.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Yahoo and NBC Sports Team Up For Online & Broadcast Content" by @ShellyPalmer
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