As bedfellows go, Microsoft and Facebook have had something of an open relationship; a knot of social / search entanglement that recently yielded Graph Search, among other crossovers. But, as of Wednesday, the two companies are looking to take things even further by building upon the work started with Bing Tags last summer. The integration, which previously allowed users to tag themselves or Facebook friends on sites and search queries for more personal feedback, will now extend beyond a user’s inner circle and be made available to a “broader audience.” Of course, privacy here is key (as we also learned from Facebook’s last press event) and Microsoft’s making it abundantly clear that this is opt-in. So, unless you give explicit approval for your tags to appear out-of-network, they won’t — only your friends will have access to those results.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Microsoft Broadens Opt-in ‘Bing Tags’ Beyond Your Network" by @ShellyPalmer
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