Lightning Cable

Lightning CableApple has quietly dropped the price of one of its most expensive accessory cables, along with releasing a shorter, cheaper model. The company now sells its $49, 2-meter Thunderbolt cable for $39. There’s also a new 0.5 meter version (that’s 1.64 feet) for for $29, notes 9to5mac. Thunderbolt is the input/output technology that brings transfer speeds that exceed what is currently available with USB 3.0 (though not for long), as well as extending that speed across several devices at once. The port was introduced following a collaboration between Apple and Intel in early 2011, and is now found on nearly all of Apple’s computers, save the Mac Pro tower. One of the most expensive aspects of creating the cables is that they make use of active electronics, something that’s proven difficult for third-parties to create less expensive versions at competing lengths. Kanex, for example, makes four sizes of Thunderbolt cable up to 3 meters, but had its 2 meter version on sale for the same, $49 price as Apple.

Read the full story at CNET.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Apple Introduces Shorter, Cheaper Lightning Cable" by @ShellyPalmer

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