If you’re still desperate to get that Facebook acquaintance something for their birthday or some kind of anniversary, the Social Network has instituted a new way to give. You’ll be able to pick up gift credit for the likes of Jamba Juice, Olive Garden, Sephora and Target, plucking what you’d like from the “gift cards and digital” category inside the existing Gifts tab, and stating an amount and the name of the lucky gift-getter. The friend will be immediately notified and a lovingly Facebook-branded card will be sent to their residence. The credit can be used immediately, reused and even hold multiple balances for the differing providers — ideal for the times you need fragrances, electronics and … olives. Balances can be monitored direct from your Facebook page or app, even updating and sending notifications when credit is being used.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Facebook Introduces A ‘New Type of Gift Card’" by @ShellyPalmer
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