Kickstarter on Friday announced a small new feature that the company hopes will make it easier to discover projects to back: hashtags. The new way of breaking up submissions was added after the team noticed certain themes and trends running anywhere for a week to several years. Kickstarter already has categories, but tags give it a new way to share the patterns and trends it is seeing. Here is how Kickstarter explains the difference between the two: “Tags aren’t tethered to a specific category. Instead they reflect a common philosophy (#Civic), shared subject matter (#Science), themes (#Zombies), accolades (#Sundance), and a bunch of other stuff too.” Kickstarter is in charge of adding and rotating tags, which it says it will be doing “constantly” as new trends pop up throughout the site.
About Shelly Palmer
Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
Like it? Tweet it.
"Kickstarter Adds Hashtags to Enhance Discovery" by @ShellyPalmer
Get Briefed Every Day!
Subscribe to our daily newsletter featuring current events and the top stories in technology, media, and marketing.Subscribe