Fresh off a gangbusters earnings report, Netflix is asking investors to bet on it again: The streaming video company is raising money that it may use to invest in its own TV shows. Netflix says it intends to raise $400 million in debt, and will use $225 million of that money to refinance some of its existing notes. The company says it will use the remainder for “general corporate purposes, including capital expenditures, investments, working capital and potential acquisitions and strategic transactions.” But in his quarterly shareholders’ letter last week, Reed Hastings was more concise about what he planned to do with the money: It would be used for “additional reserves as well as increased flexibility to fund future originals.” Netflix already has a slate of five original series announced, including “House of Cards,” the $100 million Kevin Spacey production that premieres on Friday.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Netflix Wants to Raise More Money for Original Programming" by @ShellyPalmer
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