At January’s Consumer Electronics Show, the annual industry orgy in Las Vegas, manufacturers are going to introduce about a zillion new television sets. They’ll come armed with a bevy of specs: Full HD 3-D. 4K. OLED. Wi-Fi. Moth Eye. (Yes, Moth Eye.) The sets will be Internet-ready. They’ll harbor more ports than the eastern seaboard and come bristling with apps to let you watch Hulu and YouTube and Major League Baseball. None of them are going to make your TV-viewing experience any better. Is it any wonder the television industry is moribund? Global shipments fell in 2012 and are expected to be flat in 2013. That’s because the manufacturers are solving all the wrong problems. They’re fixated on pixels when the mere act of finding the show you want to watch has become frustrating and loathsome.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.