Imagine a digital camera. Now imagine that digital camera packed with WiFi and an Android operating system. You’ve got the Samsung Galaxy Camera, right? Yeah… now add in interchangeable lenses. Say what? That’s right: that’s one of the things that Polaroid is showing off this week at CES 2013: an 18.1 megapixel camera with a 3.5 inch touchscreen and Android 4.0 packed inside. It faces competition from other companies in the Android camera market, like Samsung, but Polaroid’s model has a leg up with its collection of interchangeable lenses. The biggest question remains. While this is undoubtedly a killer device, and unlike anything we’ve seen before, are photographers going to pack this with them and carry it around in addition to a smartphone? Are the interchangeable lenses going to be enough of a reason to buy? We’ll find out when consumers start answering the way they know best – with their wallets.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.