Imagine a digital camera. Now imagine that digital camera packed with WiFi and an Android operating system. You’ve got the Samsung Galaxy Camera, right? Yeah… now add in interchangeable lenses. Say what? That’s right: that’s one of the things that Polaroid is showing off this week at CES 2013: an 18.1 megapixel camera with a 3.5 inch touchscreen and Android 4.0 packed inside. It faces competition from other companies in the Android camera market, like Samsung, but Polaroid’s model has a leg up with its collection of interchangeable lenses. The biggest question remains. While this is undoubtedly a killer device, and unlike anything we’ve seen before, are photographers going to pack this with them and carry it around in addition to a smartphone? Are the interchangeable lenses going to be enough of a reason to buy? We’ll find out when consumers start answering the way they know best – with their wallets.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Shelly Palmer Radio Report – January 9, 2013" by @ShellyPalmer

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