Google is said to be preparing paid subscription options for individual channels on YouTube, according to a report from AdAge. In its latest attempt to compete with traditional television, the company will reportedly allow a small group of producers to create channels that users will only be able to view if they pay a monthly fee. The first paid channels are said to cost somewhere between $1 and $5 each month. Google is also interested in offering content on an episodic basis and special pay-per-view events. Sources speaking to AdAge suggest that Google will introduce paid channels as early as the second quarter of this year.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
Like it? Tweet it.
"Report: YouTube to Offer Paid Subscriptions This Spring" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe