American Express is upgrading its Sync program with Twitter to let cardholders buy stuff by using a hashtag. Starting Monday, AmEx customers who sync their cards can buy items if they use the right hashtag. The first such item is a $25 AmEx gift card, which will go for $15 if you tweet #BuyAmexGiftCard25. Other offers will be rolled out on Wednesday Feb. 13 at noon EST including an Amazon Kindle Fire HD for $149.99 (a $50 discount), an Xbox Controller for $29.99 (a discount of about $10) and an Xbox 360 4GB console with a three-month Xbox LIVE Subscription and two game tokens for $179.99 (which is the price of the console without those extras.) If consumers opt for those items and use the correct hashtags, then they will get a verification from @AmexSync, which will contain a confirmation hashtag. Cardholders then have 15 minutes to tweet the confirmation hashtag to confirm their purchase.
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Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"AmEx Owners Will Soon Be Able to Buy Items Using a Hashtag" by @ShellyPalmer
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