“Apple Makes New Employees Work on Fake Products Until Apple Can Trust Them”, blared a headline—and many others like it—last January. In the Apple-watching world, it has since become common wisdom that the company assigns new engineers to “fake” projects in order to test their loyalty—that is, their propensity to leak—before giving them actual work. The claim took life with the publication of a book called Inside Apple, which claimed some employees were “hired into so-called dummy positions, roles that aren’t explained in detail until after they join the company.” Author Adam Lashinsky cited an unnamed Apple engineer who said he wasn’t informed of what he would be working on until his first day on the job. This expanded into a wider-reaching “fake products” claim made when Lashinsky spoke about the book at LinkedIn.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Does Apple Hire Engineers to “Fake” Projects to Test Loyalty?" by @ShellyPalmer
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