For many followers of Major League Baseball, the February 21st update of the MLB.com At Bat application heralded the arrival of baseball for the 2013 season. But for an unknown number of At Bat app users, it also meant an unexpected charge of $124.99 on their credit card. In 2012, the At Bat app changed formats and became a free application with the ability for the user to use either in-app or the MLB.com website to purchase enhanced capabilities ranging in price from $2.99 to $129.00. The top price got the buyer every feature of the At Bat application, on every supported platform, and incudes the MLB.TV capability which allows users to watch just about any out-of-market game on any device that supports the MLB interface, such as mobile apps for iOS and Android as well as TV devices such as the Roku box and even the Microsoft Xbox.
About Shelly Palmer
Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"MLB At Bat 13 App Charging Unsuspecting Users $125, Bypassing Apple Purchase Security" by @ShellyPalmer
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