For many followers of Major League Baseball, the February 21st update of the MLB.com At Bat application heralded the arrival of baseball for the 2013 season. But for an unknown number of At Bat app users, it also meant an unexpected charge of $124.99 on their credit card. In 2012, the At Bat app changed formats and became a free application with the ability for the user to use either in-app or the MLB.com website to purchase enhanced capabilities ranging in price from $2.99 to $129.00. The top price got the buyer every feature of the At Bat application, on every supported platform, and incudes the MLB.TV capability which allows users to watch just about any out-of-market game on any device that supports the MLB interface, such as mobile apps for iOS and Android as well as TV devices such as the Roku box and even the Microsoft Xbox.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.