Nokia is testing new lows when it comes to pricing here at the MWC, unveiling the Nokia 105, a 15 euro ($20) device targeting emerging markets, as well as first-time buyers in Europe. It’s the company’s most affordable phone to date, and while its tech spec sheet is obviously not great, the price point more than makes up for it, if you’re a first-time buyer who just wants a phone that makes calls. It’s got a “bright color screen,” an alarm clock, FM radio, flashlight and a dust- and splash-proof keypad. It also has a 35-day battery life (try finding a smartphone that can do that), and comes in black and cyan. The Nokia 105 is planned to start rolling out in Q1 2013 in the following markets: China, Egypt, India, Indonesia, Nigeria, Russia, Vietnam and other markets in Africa, Middle East, Asia-Pacific and Europe.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.