Shelly Palmer Radio Report – February 25, 2013

Vine is one of the hottest apps in the App Store. Created by Twitter, Vine lets you create six-second looping videos you can share with your friends through on Twitter and Facebook. But Vine has become more than just a way to send videos of cats and babies to our friends. CodeComputerLove in England has created a series of eight Vine videos that tell a story about an office running out of milk. Presented in traditional comic book form on its site, the 48 second-long story features comic book thought bubbles and even samurai battles. Similarly, Oscilloscope Labs is releasing its newest film, It’s a Disaster, in six-second increments over Vine. With the film not scheduled to be released in full for another three weeks, this is a cool marketing strategy. With so many tools available to content creators, it’s simply a matter of when and where the next inventive ad campaign happens. Vine’s only a few weeks old: its possibilities are nearly endless.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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