Hulu Plus. Amazon Prime. Netflix. Redbox. In an ideal world, any one of these would someday become an all-encompassing streaming service. One subscription, one price, one ticket out of the cable’s iron grasp. That’s never been the case, of course. But as exclusive content deals keep piling up, it’s increasingly clear that it never will be. Want to cut the cord? That’s great. But what’s waiting for you could soon be nearly as bad. Streaming services have always been fractured, but at least there were some clear lines of demarcation. Broadly speaking, if you wanted (most) TV shows on delay, you’d plunk your money into Hulu Plus. Movies more your thing? Netflix, right this way. Prefer a budget-friendly middle ground that comes with free shipping? Amazon Prime’s a click away. Each addressed a specific need.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Fragmentation: Why No Streaming Service Can Be Perfect" by @ShellyPalmer
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