Verizon Wireless may have shut down its own app store, but it’s not wiping its hands of app curation entirely. The carrier has started reviewing, rating, and recommending Android and iPhone apps for its customers. What’s interesting about Verizon’s approach is it isn’t making its recommendations based on how entertaining, useful, or fun a particular app is. Instead, a team of Verizon engineers is looking at each app’s impact on the phone’s battery life, its drain on a customer’s data plan, and how loosely it plays with security and customer privacy. Basically, Verizon is compiling a series of regularly updated recommendation lists. The first is a list of 20 apps available either for Android or iOS that Verizon claims deliver a “best in class” experience on smartphones and tablets.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"These Are the Apps That Kill Your Phone’s Battery, Drain Your Data" by @ShellyPalmer
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