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Facebook LikeDo you like your fries straight or curly? The answer may reveal more about you than you think. According to a Cambridge University study published Monday looking at how much what people “like” on Facebook can reveal about who they are, people who openly declare their affinity for curly fries on Facebook tend to have higher IQs. Click by click, Facebook users are building a surprisingly nuanced picture of themselves, even without filling out their social networking profiles. Researchers published the article online at the Proceedings for the National Academy of the Sciences, showing off how they were able to figure out traits such as gender, personality type, political views and sexual orientation of individuals based on what 58,000 Facebook users decided to “like” on sites around the Web. All of the information in the study, the report said, was in the public domain.

Read the full story at the Washington Post.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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